South Down Shores on Lake Winnipesaukee

South Down and Long Bay

Electricity Opportunity

Electrical Energy Savings Opportunity

October 2017


Current Situation – The market for electrical power has edged up over the past year with our Utility Supplier, Eversource, currently at $.1166/kwh.

Since June of 2015 we have negotiated an offering with Fairpoint Energy through their parent company Crius Energy. They have been a good supplier to work with and offered 100% green energy in NH with very competitive rates.  We have approximately 150 participants in this offering and it represented nearly 1 million kwh.

Recently Crius Energy was acquired to create an even larger company, but they have decided to increase their margins on their Residential business, which was not beneficial to our needs. Most of our members are in a 12 month offering that ends in either mid- November or December, and you have received letters from Fairpoint announcing their significantly higher rate should you decide to sign up with them for another 12 months. That rate is $.1143/kwh with a 5% rebate and only offers a 7% savings to the Eversource Rate.

In researching both a long term and short term alternative to this, we have a new opportunity for all of our members. The company is Direct Energy and below you can learn more about them. We will begin with their Residential Offering of $.0849/kwh which is a 27% savings to Eversource. This is their product called Live Brighter 12, and there is no early cancellation fee during the 12-month term.

In 2019, we will begin to work with their Commercial Department for even better savings, but to leverage this, we will need to enlist more of the 3.0MM kwh that South Down and Long Bay collectively represent. For this we will need everyone’s support.

Who is Direct Energy - Direct Energy is a large company with a history of impressive growth. Acquired by Centrica, plc in 2000, Direct Energy has steadily grown to approximately 6,200 employees and nearly 5 million customers in North America.  They are a wholly owned subsidiary of Centrica, plc with over 28 million customers. Centrica is financially strong and is traded on the London Stock Exchange.

Direct Energy is headquartered in Houston, Texas with regional offices across North America, and operates in 50 US states, the District of Columbia, and 4 Canadian provinces.


  • Direct Energy is one of the largest residential energy retailers in North America based on customer numbers.
  • They provide residential natural gas and electricity products in in 13 U.S. states, as well as 4 Canadian provinces.

What You Will Need to Sign Up – You will need to go to page 2 of your Eversource Bill and have the following 3 pieces of information ready for the sign up process. These can all be found toward the upper part of that page:

  • Eversource Account Number:
  • Service Reference Number:
  • Your Name Key:

Direct Energy Sign Up Options

• Call Direct Energy Customer Service at : 866-334-8084 , and tell them you are signing up for the Live Brighter 12 Residential offering.


• Sign up Online by going to: Go to the Live Brighter 12 Residential offering and click Order Now and it will take you to the sign up screen.


• Direct Energy also participates with other companies in a rewards program called Plenti. Plenti offers additional savings opportunities using points that accumulate from both your energy use and what you spend or can use with other leading retailers by linking your account with retailers such as Exxon, Macy’s, AT&T, Nationwide Insurance, Chili’s and others.

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